Give Your Brand a Reason To Thank You
By Carrie Idol-Richards Clipart is disrespectful. There, I said it. I mean no affront to clipart. Really. In some instances, it can be very appropriate, even useful. However, it often gets used as a quick fix or last resort. Hmm…I don’t have enough text to fill up my flyer. I’ll find a clipart image! Please don’t do that. Your brand is begging you. First, let me back-up. What exactly is your brand? Your logo? Your mission statement? That last-minute flyer you put together? The late-night Facebook post? Yes, yes, yes, and still yes. Your brand encompasses all of these things, …