Marketing Basics: A starting Point

Whether you are starting a small business on your own, or you have assumed a leadership role within an organization – marketing is an essential part of any business; no matter what it is you do. Several years ago, I started a new position and on my second or third day, I sat down with some of the leadership team and casually asked “what is our marketing plan?” Blank stares…confused looks…cricket, cricket. I soon realized that they had operated under the mentality of “if you build it, they will come.” That may have worked in Field of Dreams, but in …

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